Is it possible to structure the Google Analytics tracking code so that I can easily look at my data by product category?  I can now look at my Analytics data overall and by page but to get category specific data is difficult.  I would like to code each page in a category with a unique tracking code so that I can quickly look at how the product category is doing. 

Jim, Google has a tab for viewing category sales. When in Google Analytics go to the Conversions tab. Click on Ecommerce, click on Product Performance. Once this has loaded, just under the graph, there are tabs for Product (the default view), Product SKU and Product Category. Select the Product Category tab and you should have what your looking for.

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Don Carnes
E-Commerce Manager
Revival Animal Health

Thank you for that info. I knew you could track things down to the page, but I didn't know the cart was setup to allow such direct tracking. That is actually something they should list as a feature, as that could be a big decision maker. Very helpful for those trying to optimize their sites to be more productive.

Full GA integration as well as Google Checkout and Google Product Search are great features in choosing Americommerce. My client sites were first Beta tester invitees for all of these Google firsts, since my main site ( Suspenders.com is loved by Google SERPs for 14 years.  I thinking of porting over to Americommerce from Americart) and it is spooky when the Holdup Suspender mature Sites sites and a new one www.holdup-suspenders.com average 1 sale per 20 visitors for 10 years. Keeping those page one Google buying keyword listings is more important then a nifty site redesign and migration to a SAS cart/admin platform.

 

Been working magic for clients with MS Frontpage  since $$$ Bill Gates launched that WYSWYG html editor. Yeppers I'm that Old and launced a ecommerce site for IBM and Nike for the 1996 Atlanta Olympics begging an Atlanta BBS service called MindSpring to buy a html site hosting server and offer visitors ISP services at Hotels and rental houses.

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Webmaster Mike Hyland
Image Marketing Services
St Clair Shores MI
www.Get-in2.com/ims.htm

Don, Thanks for the reply.  Does the category detail enable me to look at the full profile of viistor stat's be category, ie visits, bounce rates, page views, etc.  Sales detail are good but I am also looking for these other visitor information by product category. 

Jim, About the best you can do is go to the Content Tab, Site Content and select Pages. This will show page views and bounce rates. You can filter this by specific product names, category names and or page titles. GA doesn't have a report that shows conversions and bounce rates together. The visitor flow can also be filtered to more specific content and will give you a good idea of where your drop offs are coming from.

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Don Carnes
E-Commerce Manager
Revival Animal Health

You could use conditional mergecodes to put the extra info into the GA script.

 

on your product details page (theme html editor)

put something like ##SET[ProductPage=TRUE]## (this is an arbitrary name, not something in our system) 

 

Then in your head tags (where you should have your GA script)

Put something like:

##IF[ProductPage=TRUE]##  
_gaq.push(['_setCustomVar',
          1, 
          'Category',
          '##CATNAME##'
         ]); 
##ENDIF## 

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Hi Jim, did conditional merge code resolve this issue? How did it work for you?